Tejani

Tejani.com is a Bridal Jewelry e-commerce website.We overhauled this once simple, archaic e-commerce site and turned it into an effective, enjoyable shopping experience.

With 255 products, various options, and multiple other types of content; this site challenged my understanding of information architecture. I was able to explore focused interactions systems: advanced & complex form structures, dynamic filter sets, and multiple page states with ajax.

Agency: Crossborders

Plaza Construction

Plaza construction is one of New York City's premier construction companies. As they expand into a national business they needed a website redesign to support their expansion.

My responsibilities was to create an effective information architecture that would expand as the company expanded. I also manage the design direction with a fellow designer. Another difficult task was ensuring all content and URL redirected properly minimizing the chance for error pages.

Agency: Crossborders

Beem Website

Beem offers the ability to send money & make purchases with a simple text message.

Our goal was to streamline and simplify the comprehension of the service and its amazing features. My main role was setting the vision and ensuring we stuck to it. This included both the marketing site & the online user accounts.

Agency: Crossborders

Beem Android App

To compliment the beem service and website, I worked with the development team to design an Android App.

The goal of the App is to simplify the Beem process and eliminate the need to remember the various SMS commands. Through an intuitive interface the Beem service feel simple, friendly, and secure. Its is currently only available in the UK, but there are plans to expand globally.

Agency: Crossborders

Miami Dolphins

I was part of the team to give the Miami Dolphins website an overhaul in 2009.

My role was information architect, ux expert, head designer, and project manager. We devised new organization systems, created an advanced video consumption experience, and overall made it easier for the fans to get through the site's vast library of content.

Agency: Crossborders

Maiarelli Studio

I worked in conjunction with this great design studio to give them a new, fresh online persona.

My role was to build the website & corresponding cms from designs created by the studio. The site has a wonderfully clean interface, and is managed with a hand-built PHP cms, crafted just for their needs.

Japan Brand NYC

The NYC christmas holiday pop-up shop.

I worked with Maiarelli Studio to create a promotional site for this japanese design company. They created the design and I built the site with Ruby on Rails.

My favorite featured is the "card-flip" interface on the homepage to showcase the shop's products.

Bill Crowe

Everyone should have a website, even my dad!

I designed and built him a simple one page site that puts a focus on his geographic location. The map contians multiple text objects & are styled through CSS to increase SEO to support the local nature of his business.

Skateboard Industry Website Analysis

Possibly a bit outdated, but this was one hell of a project.

Completed in grad school, I lead a team of 4 classmates in assessing the current landscape of skateboard industry websites. We ran through a methodical and objective system to analyze which companies were doing it right and which were getting it wrong.